How to Ask Better Engagement Questions (and Why Local Wins)
Are Your Engagement Questions Actually Working?
If your Instagram posts are getting crickets—or just likes from other agents—you’re not alone. Most real estate pros are told, “just post more”. But let’s be real: quantity doesn’t spark conversation. Quality questions do.
And we’re not talking about the same tired prompts you’ve seen recycled a dozen times. (“What’s your dream home?” is not going to drive DM-worthy responses in 2025.) If you want to build actual community—and maybe even get a lead or two—it’s time to get more strategic.
What Actually Makes an Engagement Question Work?
Engagement isn’t just about getting a reply—it’s about making someone feel like you see them.
Here’s what works:
Make it easy. If answering feels like homework, they’ll scroll on.
Make it emotional. Think memory, identity, or aspiration.
Make it local. People love to talk about their towns.
Social media platforms prioritize replies and shares—so if you want your content to go further without paying for ads, start with better questions.
Steal These Real Estate Engagement Prompts
You don’t have to reinvent the wheel. Use these to fill your content calendar this month:
Local Love:
What’s the most underrated restaurant in [Your City]?
What’s one local spot that feels like home?
Which NH season is best—and why is it fall?
Nostalgia Hooks:
What did your childhood kitchen smell like?
What’s the weirdest house rule your parents had?
This or That:
Would you rather have a walk-in closet or a walk-in pantry?
New build or antique charm?
Real Estate Specific:
What’s the one non-negotiable feature in your next home?
What’s a total dealbreaker when house hunting?
3 Content Tips to Get More Replies
Mention your market by name. “Best takeout in Bedford?” beats “What’s your favorite takeout?” every time.
Talk to one person. Imagine your dream client is sitting across from you. What would you ask them?
Know your goal. Want comments? Ask easy, light questions. Want shares? Tap into emotion.
Final Take: Connection Wins
You don’t need to post more. You need to post smarter.
Engagement starts with showing up in a way that feels human. When your audience feels seen, they’re far more likely to respond—and remember you.
If you’re tired of writing from scratch every time, I made something to help.
Grab the 10 Caption Starter Guide—it’s built to help you post with clarity and connection. Just message me and I’ll send it your way.
Need expert help with your real estate social media strategy? White Birch Marketing specializes in creating powerful, lead-generating content for agents. Let’s take your online presence to the next level! 🚀🏡
