How to Optimize Your Google My Business for More Real Estate Leads

If you’re a real estate agent and you’re not optimizing Google My Business (GMB), you’re leaving serious money on the table. Think about it—when buyers and sellers search for agents in their area, the first thing they see is Google’s Local Pack (that top section with three business listings). If your profile isn’t showing up there, you’re missing out on highly motivated leads who are ready to connect.

As The Social Agent, I help real estate professionals leverage digital marketing to grow their businesses, and today, I’m giving you my best tips to turn your GMB listing into a lead-generating machine.

Let’s dive in!

Why Google My Business Is a Game-Changer for Real Estate Agents

GMB isn’t just another social profile—it’s your local SEO powerhouse. Here’s why every real estate agent should prioritize it:

✅ Increases Local Visibility – When people search for “best real estate agent near me,” GMB helps you show up in Google’s Local Pack, Google Maps, and organic search results.

✅ Builds Trust Instantly – A complete, well-maintained profile with great reviews and updated photos makes you look professional and reliable.

✅ Generates High-Intent Leads – Unlike social media, where people are just scrolling, Google users are actively looking for a real estate agent.

✅ Drives More Calls & Website Traffic – Clients can call, visit your website, or request directions straight from your profile.

The key? Optimizing your profile the right way so you rank higher and attract the best leads. Here’s exactly how to do it.

Step 1: Claim & Verify Your GMB Profile

First things first—if you haven’t claimed your GMB listing yet, do it now!

1.Go to Google My Business

2.Search for your business name

3.Click “Claim this business” (if you haven’t already)

4.Follow the verification steps (Google will mail a postcard or verify by phone)

Once you’re verified, you’re in control of your listing. Now, let’s optimize it.

Step 2: Optimize Your Business Information

Google favors complete and accurate business listings. Here’s what to focus on:

✔ Business Name – Use your actual name or brand (e.g., “Sarah Antsey – White Birch Realty”). Avoid keyword stuffing—Google penalizes that!

✔ Categories – Choose “Real Estate Agent” as your primary category. You can add secondary ones like “Real Estate Consultant” or “Buyer’s Agent.”

✔ Address & Service Areas – If you work from a home office, hide your address and list your service areas instead.

✔ Phone Number & Website – Make sure these are correct and match everywhere online for consistency.

✔ Business Hours – Keep your hours updated, especially during holidays.

✔ Appointment Links – If you offer free consultations, add a link to your scheduling tool!

✔ Keyword-Rich Description – Your bio should include your expertise, service areas, and what makes you unique. Example:

“As a top real estate agent, I specialize in helping buyers and sellers navigate the market with confidence. Whether you’re looking to buy, sell, or invest, I’m here to guide you every step of the way.”

Step 3: Add High-Quality Photos & Videos

Listings with photos get 42% more requests for directions and 35% more website clicks than those without.

📸 What to Upload:

✔ A professional headshot (your personal brand matters!)

✔ Photos of homes you’ve sold and current listings

✔ Images of your office or local community

✔ A short intro video about you and your expertise

Google prioritizes listings with engaging visual content, so keep this updated!

Step 4: Get More 5-Star Reviews (and Respond to Them!)

Reviews are everything. Google ranks businesses higher when they have consistent, high-quality reviews.

Here’s how to get more:

✅ Ask every happy client – Send a direct link to your review page after a successful deal.

✅ Make it easy – Include a “Leave a Review” button in your email signature.

✅ Reply to every review – Thank clients for positive feedback and professionally address any concerns.

Example response to a review:

“Thank you, [Client’s Name]! It was a pleasure helping you find your dream home. Wishing you all the best!”

Pro Tip: Even one negative review (if handled well) can show potential clients that you’re professional and responsive.

Step 5: Post Weekly Updates & Listings

Think of your GMB profile like a mini social media page. Regular updates signal to Google that your business is active.

📌 Post ideas:

✔ New home listings (with eye-catching images!)

✔ Open house announcements

✔ Market updates (e.g., “Home Prices in [Your City] Are Rising – Here’s Why”)

✔ Home-buying tips (like a short “How to Get Pre-Approved” guide)

Use keywords naturally in your posts (e.g., “Looking for a top real estate agent? Check out this beautiful new listing!”).

Final Thoughts: GMB = Your Free 24/7 Marketing Tool

Your Google My Business profile is like a digital storefront that works for you 24/7. By optimizing it correctly, you’ll:

🚀 Rank higher in local searches

📞 Get more direct calls from potential buyers & sellers

⭐ Build trust with glowing reviews

🏡 Attract high-intent leads ready to work with you

And the best part? It’s completely free!

If you need expert help optimizing your real estate marketing strategy, White Birch Marketing is here to help. Let’s turn your online presence into a lead-generating powerhouse!

Ready to get more real estate leads? Start optimizing your GMB today! 🚀🏡

What’s Next? Let’s Connect!

Need help growing your real estate business through social media and digital marketing? That’s what I do best! Let’s chat and create a game plan that gets you results.

📩 Contact me at White Birch Marketing