The Best Social Media Platforms for Real Estate Agents in 2024

In 2025, social media isn’t just an option for real estate agents—it’s a must-have marketing tool. The right platforms help you build brand awareness, attract buyers and sellers, and generate high-quality leads without spending a fortune on ads.

But with so many options—Facebook, Instagram, TikTok, LinkedIn, YouTube—how do you know which ones will actually help grow your business?

As The Social Agent, I help real estate professionals leverage social media marketing to connect with clients and close more deals. In this guide, I’ll break down the best social media platforms for real estate agents in 2025 based on engagement, audience reach, and lead generation potential—plus how to use each one effectively.

Let’s dive in!

1. Instagram – The Visual Powerhouse

If you’re a real estate agent, Instagram is non-negotiable. With over 2 billion active users, it’s the go-to platform for showcasing listings, building a personal brand, and connecting with buyers and sellers visually.

Why Instagram Works for Real Estate

📸 Highly Visual – Perfect for sharing stunning property photos, virtual tours, and home staging tips.

📈 Engagement-Driven – Instagram’s algorithm favors Reels, Stories, and carousels, helping you reach more potential clients.

🔗 Lead Generation Tools – Features like link stickers in Stories, Instagram Shopping, and direct messaging make it easy for prospects to contact you.

How to Use Instagram Effectively

✅ Post Reels showcasing listings and market updates.

✅ Use Stories daily to engage followers with polls, Q&As, and behind-the-scenes content.

✅ Optimize your bio with a link to your website or booking page.

📌 Source: According to Hootsuite, 90% of Instagram users follow at least one business account, making it a prime platform for real estate marketing.

2. Facebook – The Community Builder

Despite newer platforms gaining traction, Facebook is still a goldmine for real estate leads. With 2.9 billion monthly users, it remains the largest social media platform, making it ideal for networking, advertising, and local community engagement.

Why Facebook Works for Real Estate

🏡 Facebook Groups – Great for connecting with local buyers, sellers, and homeowners.

🎯 Highly Targeted Ads – Facebook’s ad platform lets you target users based on location, income, interests, and behaviors.

📢 Events & Live Streaming – Host virtual open houses, Q&A sessions, and community events to engage potential clients.

How to Use Facebook Effectively

✅ Join and engage in local real estate & community groups.

✅ Post market updates, client testimonials, and listing promotions.

✅ Run Facebook Ads targeting first-time buyers, home sellers, and investors.

📌 Source: A Statista report confirms that Facebook remains the most widely used social media platform globally, making it crucial for real estate agents.

3. TikTok – The Rising Star

If you think TikTok is just for Gen Z, think again! TikTok has over 1 billion users, and real estate agents are going viral with engaging, short-form content that reaches a massive audience.

Why TikTok Works for Real Estate

📢 Huge Organic Reach – Unlike Facebook and Instagram, TikTok’s algorithm favors fresh content, allowing agents to grow fast.

🎥 Short, Engaging Content – Perfect for quick home tours, buyer tips, and real estate humor.

📊 High Engagement Rates – Users spend an average of 95 minutes per day on TikTok!

How to Use TikTok Effectively

✅ Post quick property tours (under 60 seconds) with trending sounds.

✅ Share real estate tips in bite-sized videos (e.g., “3 Mistakes First-Time Buyers Make”).

✅ Use popular hashtags like #realestate, #househunting, and #homebuyingtips.

📌 Source: According to Business of Apps, TikTok users have the highest engagement rates compared to other social platforms, making it a powerful tool for real estate professionals.

4. LinkedIn – The Professional Network

While LinkedIn isn’t the first platform that comes to mind for real estate, it’s a goldmine for high-value clients, including luxury buyers, investors, and corporate relocations.

Why LinkedIn Works for Real Estate

🏢 Connects You with Professionals – Ideal for networking with mortgage brokers, home inspectors, and potential clients.

📰 Thought Leadership Content – Establish yourself as an industry expert by sharing insightful articles and market trends.

💼 Luxury & Investment Leads – Many high-net-worth individuals use LinkedIn for business, making it a great place for high-end real estate marketing.

How to Use LinkedIn Effectively

✅ Share market insights and success stories in professional posts.

✅ Build relationships by engaging with other industry professionals.

✅ Post articles about real estate trends and home-buying tips.

📌 Source: Forbes emphasizes that LinkedIn is underutilized by real estate agents but offers huge potential for high-quality leads.

Final Thoughts: Choose the Best Platform for YOUR Business

So, which social media platform is best for real estate agents in 2025? It depends on your audience and goals:

📸 Instagram – Best for visual storytelling and brand-building.

📘 Facebook – Ideal for local networking and lead generation.

🎥 TikTok – Perfect for fast growth and high engagement.

💼 LinkedIn – Great for professional connections and high-end clients.

For maximum impact, use a combination of 2-3 platforms and post consistently with engaging, value-driven content.

Need expert help with your real estate social media strategy? White Birch Marketing specializes in creating powerful, lead-generating content for agents. Let’s take your online presence to the next level! 🚀🏡